Job Description

Job Overview

We're looking for a strategic and driven Product Manager to lead the full product lifecycle—from concept to launch and beyond. You'll blend market insight, technical understanding, and customer empathy to shape products that drive growth and deliver value.

KEY RESPONSIBILITIES:

• Managing the entire product line life cycle from strategic planning to tactical activities.

• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.

• Driving a solution set across development teams (NPD process) through market requirements, product contract, and positioning.

• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

• Be the expert with respect to the product lines.

• Develop the core positioning and messaging for the product.

• Perform product demos to customers.

• Set pricing to meet revenue and profitability goals.

• Deliver a monthly revenue forecast.

• Develop sales tools and collateral.

• Brief and train the sales force as needed.

• Monitor pricing on all products assigned to ensure gross margin targets are met.

• Recommend product price levels and intervals for all price changes to the pricing Supervisor/manager.

• Support and provide guidance for competitive analysis to pricing administration.

A Day In The Life

• Own the product roadmap and lifecycle, from planning to execution.

• Conduct market research and customer visits to identify needs and opportunities.

• Define product requirements and collaborate with engineering on development.

• Lead go-to-market strategies in partnership with marketing and sales.

• Set pricing strategies to meet revenue and margin goals.

• Prepare and present monthly revenue forecasts using historical data, market trends, and cross-functional input.

• Develop and deliver comprehensive sales training to ensure alignment and product knowledge across the sales team.

• Conduct engaging product demos tailored to customer needs and use cases.

• Monitor product performance and recommend pricing adjustments.

• Serve as the internal and external champion for your product line.

What will help you thrive in this role?

• A mix of business acumen and technical savvy.

• Strong communication skills across teams and with customers.

• A passion for solving problems and creating innovative solutions.

• Solid appreciation for a team based approach and goal sharing mindset.

• Bachelors degree in a technical or marketing discipline, MBA strongly preferred.

• 5 years experience in the grounding industry or adjacent industry is preferred.

• 3-5 years of experience in Product Marketing.

• Provides leadership for assigned product lines.

• Primary point of contact and subject matter expert for assigned product lines, providing support and education for all stakeholders.

• Demonstrated experience leading successful teams through influencing skills.

• Demonstrated skill at consensus building.

• Demonstration of strong skill in verbal and written communications.

• Proficient with all MS Office tools and SAP experience required.

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